SUPERVALU Launches Integrated Mobile Apps

SUPERVALU  announced the launch of a custom-built mobile application that gives customers the tools they need to be efficient while shopping its stores. The company tested the mobile app at its Cub Food stores this past November 2011, and formally launched the app to the rest of the company’s traditional banners during the month of February 2012. “As our customers continue to be crunched for time, this new app and its capabilities allow for a more hassle-free shopping experience,” said Kat Kozitza, SUPERVALU’s director of digital and social media. “Customers of our 1,100 retail locations can now find a store close to them, view the current weekly ad and manage a shopping list all from their mobile device.” One of the unique features to the app is its synchronization with the banner web sites. The shopping list is synchronized with the web site in real time so a member of the family can update the list from home while another is shopping. The mobile application is available for use on all Apple iOS devices (iPhone, iPad and iPod Touch) and Android devices (phones and tablets). It is now available in the Apple App Store and the Android Market. The mobile application is also available in the Amazon Android Market as well. SUPERVALU operates under nine retail brands including: Acme, Albertsons, Cub Foods, Farm Fresh, Hornbacher’s, Jewel-Osco, Shaw’s/Star Market, Shop ‘n Saveand Shoppers Food & Pharmacy.