THE ICEMEN COMETH
Beers made with an ice-brewing process may just be the hottest thing to hit the U.S. beer market since the light beer craze of the 1980s. Major brewers who have ice-brewed beers on the market include:duced in the United States in 14 different markets. It is now available in up to 22 U.S. markets.Anheuser-Busch, St. Louis: America's largest brewer has gone national with its Ice Draft from Budweiser
April 25, 1994
Beers made with an ice-brewing process may just be the hottest thing to hit the U.S. beer market since the light beer craze of the 1980s. Major brewers who have ice-brewed beers on the market include:
duced in the United States in 14 different markets. It is now available in up to 22 U.S. markets.
Anheuser-Busch, St. Louis: America's largest brewer has gone national with its Ice Draft from Budweiser ice beer.
Miller Brewing Co., Milwaukee: A division of New York-based Philip Morris Inc., Miller has several ice beers on the market. Miller's brands include Miller Lite Ice, Icehouse from the Plank Road Brewery and Molson Ice.
Coors Brewing Co., Golden, Colo.: Coors Artic Ice is available in Tucson, Ariz.; Las Vegas; Albuquerque, N.M.; Albany and Syracuse, N.Y.; Pittsburgh; Nashville and Austin, Texas. It is brewed under a licensing agreement with Labatt Breweries, Toronto, and shipped cold to stores.
Stroh Brewery Co., Detroit: Schlitz Ice is available in 16-ounce cans in 23 states. Stroh's also has introduced Schlitz Bull Ice, an ice-brewed malt liquor packaged in bottles and cans that is available in 45 states.
Pabst Brewing Co., Milwaukee: Pabst Ice was introduced this spring and is currently in distribution.
Genessee Brewing Corp., Rochester, N.Y., introduced Genny Ice last November. It currently is available in long-neck bottles and cans in 24 states.
G. Heileman Brewing Co., La Crosse, Wis., has several ice beverages on the market, including Colt 45 Ice, Mickey's Malt Liquor Ice and Old Style Ice.
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