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Whole Foods launches Prime Now delivery in more markets

Amazon service now available in two dozen cities

Russell Redman

July 24, 2018

2 Min Read

Whole Foods Market has begun online grocery delivery via Amazon’s Prime Now service in key new metropolitan markets in Florida and New York.

The companies said Tuesday that Prime Now delivery is now available from Whole Foods stores in Fort Lauderdale, Miami and Palm Beach, Fla., as well as in parts of Long Island, N.Y., and areas in New York City, starting with lower Manhattan and Brooklyn. 

In those markets, members of Amazon’s Prime customer benefits program can shop thousands of products at Whole Foods — including fresh and organic produce, bakery, dairy, meat and seafood, floral and everyday staples — through PrimeNow.com or the Prime Now app and have their orders delivered to their door in as soon as an hour. Select alcohol products also are available for delivery.

Two-hour delivery is free on orders of $35 or more for Prime members, and one-hour delivery costs $7.99. Delivery from Whole Foods via Prime Now is available daily from 8 a.m. to 10 p.m.

“We’ve been delighted with the customer response to delivery in as little as an hour through Prime Now, and we’re excited to bring the service to our customers in Fort Lauderdale, Miami, Palm Beach, Long Island and New York City,” said Christina Minardi, executive vice president of operations at Austin, Texas-based Whole Foods. “Today’s announcement is another way that we are continuing to expand access to our high-quality products and locally sourced favorites.”

Related:Prime Now delivery from Whole Foods hits more cities

The expansion makes Prime Now delivery from Whole Foods available in 24 markets. Most recently, in late June, Whole Foods and Amazon rolled out the service in Chicago, Houston, Indianapolis, Minneapolis and San Antonio.

Seattle-based Amazon, which acquired Whole Foods last August, has said it plans to roll out free two-hour grocery delivery via Prime Now nationwide in 2018. The service was launched at Whole Foods in February and has steadily expanded to more large markets. Other metro areas offering Prime Now delivery from Whole Foods stores include Baltimore, Boston, Philadelphia, Richmond (Va.), Denver, Sacramento, San Diego, Los Angeles, San Francisco, Atlanta, Austin, Cincinnati, Dallas and Virginia Beach.

About the Author

Russell Redman

Senior Editor
Supermarket News

Russell Redman has served as senior editor at Supermarket News since April 2018, his second tour with the publication. In his current role, he handles daily news coverage for the SN website and contributes news and features for the print magazine, as well as participates in special projects, podcasts and webinars and attends industry events. Russ joined SN from Racher Press Inc.’s Chain Drug Review and Mass Market Retailers magazines, where he served as desk/online editor for more than nine years, covering the food/drug/mass retail sector. 

Russell Redman’s more than 30 years of experience in journalism span a range of editorial manager, editor, reporter/writer and digital roles at a variety of publications and websites covering a breadth of industries, including retailing, pharmacy/health care, IT, digital home, financial technology, financial services, real estate/commercial property, pro audio/video and film. He started his career in 1989 as a local news reporter and editor, covering community news and politics in Long Island, N.Y. His background also includes an earlier stint at Supermarket News as center store editor and then financial editor in the mid-1990s. Russ holds a B.A. in journalism (minor in political science) from Hofstra University, where he also earned a certificate in digital/social media marketing in November 2016.

Russell Redman’s experience:

Supermarket News - Informa
Senior Editor 
April 2018 - present

Chain Drug Review/Mass Market Retailers - Racher Press
Desk/Online Editor 
Sept. 2008 - March 2018

CRN magazine - CMP Media
Managing Editor
May 2000 - June 2007

Bank Systems & Technology - Miller Freeman
Executive Editor/Managing Editor
Dec. 1996 - May 2000

Supermarket News - Fairchild Publications
Financial Editor/Associate Editor
April 1995 - Dec. 1996 

Shopping Centers Today Magazine - ICSC 
Desk Editor/Assistant Editor
Dec. 1992 - April 1995

Testa Communications
Assistant Editor/Contributing Editor (Music & Sound Retailer, Post, Producer, Sound & Communications and DJ Times magazines)
Jan. 1991 - Dec. 1992 

American Banker/Bond Buyer
Copy Editor
Oct. 1990 - Jan. 1991 

This Week newspaper - Chanry Communications
Reporter/Editor
May 1989 - July 1990

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