WINN-DIXIE LAUNCHES CHARITABLE PROMO

LOUISVILLE, Ky. -- Winn-Dixie Stores' division here has launched a new promotion allowing shoppers in its 1,100 stores to easily make charitable contributions at the point of sale.

se total and the rounded off dollar amount is collected and distributed to organizations on a rotating basis. The local councils for the Boy Scouts and Girl Scouts of America are the designated recipients through Dec. 31.

"Even It Up is a service we can easily provide to help make donating to a worthy cause very simple," said Ronald R. George, president of Winn-Dixie's Louisville division. "We collect the funds, distribute them to the organizations and provide the donor with a receipt for tax purposes."

Winn-Dixie operates more than 1,100 stores in 13 Southeastern and Southwestern states.