Grocery Operations

Barq's next big promotion, the National Easter Coloring Contest, guarantees maximum customer interaction.Take-one pads on the display in 10,000 supermarkets will feature an Easter scene ready for coloring. Participants -- limited to children under 12 -- bring their completed entries back to the store for display."This helps us to merchandise the store, and creates a reason for consumers to come in

byJohn Karolefski