Crispy Green Unveils New Mascot to Promote Healthy Lunches and Snacks for Back-to-School

The Crispy Green brand (makers of Crispy Fruit Snacks) has launched its new cartoon mascots Chris B. Green and his sidekick, Chirp. Chris B. Green and Chirp's mission is to educate and entertain, keeping families healthier and happier, while providing a chuckle for kids and adults of all ages, say company officials. 

A recent study published in Pediatrics, Cornell Center for Behavioral Economics in Child Nutrition Programs (BEN Center) found that 239 percent more students lined up at the salad bar when it was decorated using colorful banners vegetable cartoon-characters and fun, nutrition education videos. 

Crispy Green has also entered into their second-annual Power Your Lunchbox campaign from Produce for Kids. As "Back-To-School" time quickly approaches, it's the perfect time to begin planning for packing those daily lunches that are nutritious, yet sure to be eaten by even the pickiest of eaters. With Power Your Lunchbox's wide variety of creative and delicious lunch options, parents won't run out of ideas of what to pack. For every parent that takes the Power Your Lunchbox Pledge, Produce for Kids will donate $1 to Feeding America.

Crispy Green's Crispy Fruit offers a grab-n-go snack for back-to-school activities when kids need a healthy snack on the run (and fresh fruit may not be the most convenient, mess-free option), officials add.  

Crispy Fruit is 100 percent pure fruit. It is freeze-dried, bite-size pieces of fruit, available in tangerine, apple, asian pear, banana, cantaloupe, mango and pineapple. The freeze-drying process results in a light crispy texture that snacks like a chip, but has all the nutrients of fresh fruit. Crispy Fruit comes in individual, single-serving packets that are easy to pop into lunch boxes, soccer bags, overnight totes and backpacks.

And this school year, one lucky family will be winning a case of Crispy Fruit for every month of school, by entering the "Crispy Green Pro-Pack-tive Healthy Lunch" sweepstakes (more info coming soon) along with a functional lunch bag featuring Chris B. Green and new lifestyle website called Smart Lifebites (launching soon).  

All Crispy Fruit flavors are also available in a convenient "Grab & Go" 6-pack – six single-serving bags with a suggested retail price of  $7.99 or individual, single-serving bags with a suggested retail price of $1.49 each that provide approximately one serving of fruit and 55 calories or less per bag.

Crispy Fruit is available online and in retailers such as The Fresh Market, Harris Teeter, ShopRite, Giant Eagle Market District, Fairway, Dierbergs, King Kullen, and selected Whole Foods markets.