CVS/pharmacy Simplifies Shopping for Value with Just the Basics

WOONSOCKET, R.I., Feb. 23, 2011 /PRNewswire via COMTEX/ -- CVS/pharmacy announced the introduction of Just the Basics(TM), a new line of household essentials that brings smart simplicity to shopping for everyday value. With nearly 100 items available today, and plans to expand the line, Just the Basics offers customers' quality essentials at the lowest prices on CVS/pharmacy shelves every single day.

The newest store brand product line available exclusively at CVS/pharmacy, Just the Basics offers a large selection of practical items from a variety of categories throughout the store including household, beauty, baby and personal care. Additionally, Just the Basics offers the lowest prices and highest value when compared to store and national brand options with equivalent sizes and quantities.

"We know our customers want the option to save where they can so they can spend where they want," said Grant Pill, vice president of merchandising for CVS/pharmacy. "Just the Basics offers smart simplicity with a full line of basic products that customers need to get them through the day with even lower prices and the added convenience of shopping at CVS/pharmacy."

Smart shoppers want the convenience that CVS/pharmacy is uniquely positioned to provide with more than 7,100 stores nationwide, as well as the best value on basic items each time they shop.Just the Basics is designed to meet this need, every time a customer shops, with wallet-friendly alternatives to higher-priced national brand products without the added bells and whistles many customers do not want or need. Just the Basics products are also backed by the CVS/pharmacy Brand 100% satisfaction guarantee, promising shoppers the quality they expect on the items they use each day.