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PATHMARK TOUTS PHARMACY IN TWO MAILERS
HACKENSACK, N.J. -- Pharmacy was touted in two recent mailings to promote Pathmark's newest supercenter that opened here last month. A mailer, sent to residents here in October, highlighted pharmacy "because we want to develop a reputation as a full-service health care provider," said Stan Sorkin, vice president of public affairs. Pathmark operates 128 in-store pharmacies.The message was reinforced
December 19, 1994
1 Min Read
NATALIE ADAMS
HACKENSACK, N.J. -- Pharmacy was touted in two recent mailings to promote Pathmark's newest supercenter that opened here last month. A mailer, sent to residents here in October, highlighted pharmacy "because we want to develop a reputation as a full-service health care provider," said Stan Sorkin, vice president of public affairs. Pathmark operates 128 in-store pharmacies.
The message was reinforced two weeks later in a circular that devoted one of its eight pages to pharmacy. The circular included a $10-off coupon for new or transferred prescriptions.
The 800-square-foot pharmacy has a separate entrance in the 59,000-square-foot store, and was to be staffed with two pharmacists along with support staff, Sorkin said.
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