Agroy E-Commerce Platform Acts as Wholesaler for Farmers

Agroy is an e-commerce platform that lets farmers connect with other farmers and find wholesale products from around the globe.

In an interview with The Spoon, Brad McDonald, co-founder, equates his company as an Amazon-type platform that makes agricultural products available and affordable—the company’s LinkedIn page calls itself “a price freedom fighter for farmers.” 

Products include things like fertilizer, chemicals and seeds. Agroy told The Spoon that it has also provided animal feed and even pigs in the past. The overarching goal, says McDonald, is to “provide any product a farmer writes a check for.” 

“The goal is when a farmer logs into their account they can be confident the products are not only the cheapest in their area, they’re the cheapest in the world,” he says. For example, a farmer in Texas might log into their account and be able to find and buy fertilizer from Iowa for a better price than they would find in their own area. 

Farmers sign up for Agroy for free, and Agroy negotiates with companies on the price at which goods are sold, as well as areas where those goods will be available.   

The company started in Finland in 2011 and now, according to McDonald, supplies 8% of the agricultural land purchases there. They’ve launched a branch in India and are looking to expand next to Brazil and Central America.  

Related:New York City Will Take a New Approach to Urban Agriculture

One interesting question I have is whether Agroy might be a solution to help farmers that are facing trade tariffs on their exports.