Allegiance Launches Competitive Pricing Solution

Allegiance Retail Services Inc., the marketing and merchandising cooperative for New York-area supermarkets such as Foodtown, D’Agostino, Gristedes, Big Deal, La Bella, Brooklyn Harvest and Pathmark, said this week it has partnered with Engage3 to optimize its competitive price positioning.

Iselin, N.J.-based Allegiance said Engage3’s Competitive Intelligence Management software can increase its competitive pricing visibility by 60%, link private label items to equivalent items at competitors, and provide seamless data transfer to embed pricing insights across the organization.

Prior to its partnership with Engage3, Allegiance sought to improve its view of its competitive pricing landscape with webscraped data.

“Engage3 will be giving us much more coverage for the same budget, and we can’t wait to work with their added product linking capability to give us increased private label pricing visibility,” said Frank LaPara, pricing manager for Allegiance.

“We are excited that Allegiance has chosen us to be their strategic partner to more effectively monitor competitive prices and enhance their response to shopper and competitive changes. We look forward to building their competitive edge in pricing by providing data-driven insights at a local, actionable level,” said Edris Bemanian, CEO of Davis, Calif.-based Engage3. “As a regional leader in providing independent supermarkets customized retail services, we are honored to help Allegiance and their members track their competitive price position.”