DoorDash adds more services, non-restaurant partners

DoorDash continues its expansion into grocery stores and other non-restaurant retail businesses with the announcement Thursday of a number of new partnerships and services.  

The on-demand delivery service most recently partnered with Batavia, Illinois-based discount grocery chain Aldi, announcing in late February that the delivery service would be available at most Aldi locations.  

In this latest announcement, the delivery service said it’s also adding new features to create “a more seamless and frictionless shopping experience” for its customers. That includes adding more delivery options that enable shoppers to lower their costs by scheduling deliveries further in advance. The company's enhanced flexibility for delivery also will give customers the option to receive deliveries faster when needed.  

DoorDash also is enhancing its search function to allow customers to search for previously purchased items within the store of their choosing. “Now with more relevant in-stock options, they can quickly add to cart with on-demand delivery in under an hour, on average,” the store noted in a statement.  

Frictionless communication is also on the menu for DoorDash customers who need an item quickly, the company said. “Consumers can depend on DoorDash to deliver the missing item needed for tonight’s dinner and rest assured that the substitutions they’re receiving are the best next item,” the company said. “They can share their substitution preferences and communicate seamlessly with a Dasher if a change or swap is needed.” 

The announcement also noted several new retail partnerships, including Lush Cosmetics, Victoria’s Secret and Party City.  

DoorDash has worked to make their presence known in the marketplace outside of restaurant delivery. In addition to partnering with Aldi, the delivery service released its own credit card through JPMorgan Chase at the beginning of March, and the company ran a commercial in the 2023 Super Bowl titled “We Get Groceries”.  

At the release event for the DoorDash Rewards Mastercard DoorDash Chief Business Officer Keith Yandell pointed out that many are still unaware of the fact that the service has partnered with more than 100,000 non-restaurant businesses.  

“We continue to build and invest in products and initiatives to support retail partners’ overall experience and drive their success on our platform,” the company said on Thursday. “In tandem, we’re focused on helping consumers access anything they need in their local neighborhood with ease, speed, value and convenience.”