Family Dollar selects dunnhumby for category management and merchandising

Family Dollar has selected customer data science provider dunnhumby as its strategic platform for category management and merchandising collaboration for its network of stores.

The tech will allow Family Dollar to make more customer-centric decisions regarding merchandising.

“Understanding and listening to what our customers want is at the very core of our mission to meet and exceed the needs of our shoppers,” said Larry Gatta, chief merchandising officer at Family Dollar. “With our new category and merchandising platform … we can tailor and fine tune our assortments to local purchasing preferences to ensure we provide our customers with the products they need at each of our stores.”

The Family Dollar category management and merchandising platform will be built on two platforms — dunnhumby Assortment and dunnhumby Shop.

Dunnhumby Assortment is an assortment solution that uses AI for predictive analytics to quantify which products should be selected for each store before forecasting the impact of assortment changes across each location.

Dunnhumby Shop is a web-based AI-powered tool designed to deliver aggregated insights about shopper behavior and deliver the latest category trends.

With this new platform, Family Dollar will be able to localize assortments to deliver its customers the correct assortments within an ideal time frame.