Google Acquires Incentive Targeting

CAMBRIDGE, Mass. — Incentive Targeting here announced on its website that it has been acquired by Google, Mountain View, Calif.

Founded in February of 2007, Incentive Targeting partners with retail chains, including Supervalu, Spartan Stores and Big Y, to provide a targeted marketing service to manufacturers of grocery and consumer products.

According to Incentive Targeting, its technology allows non-technical marketing executives to design “sophisticated, relevant promotions — and measure ROI in real time — directly over the Internet.”

“As part of Google, we will have the resources and expertise to continue the transformation of couponing from a way to give discounts to a way to build business,” the company said in a statement.

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