Grocery orders straight from the fridge?

Consumers will soon be able to order groceries via Instacart directly from their Samsung Bespoke refrigerators, due to a new partnership between the two companies. 

Samsung announced on Thursday that it has entered a multi-year partnership with the San Francisco-based last-mile delivery service. 

Samsung’s AI Vision Inside technology, which can recognize up to 37 food items in the refrigerator, will connect with Instacart’s product-matching API to identify and replenish the products.

“We’ve all dreamt of a refrigerator that could replenish itself, and now thanks to this partnership with Samsung, that’s no longer the stuff of science fiction,” Instacart Chief Product Officer Daniel Danker said in a press release. “With the Instacart Developer Platform that will power this seamless integration, Samsung Bespoke refrigerator owners will be able to place grocery orders and easily restock empty fridge shelves via same-day delivery through Instacart from their favorite local grocery retailers.”

The functionality will be available through 2025 Samsung Bespoke refrigerators, including those equipped with the 32-inch AI Family Hub+ and the 9-inch AI Home screens, the tech company said.

Samsung noted that it also will roll out the new tech to existing AI Family Hub+ models via firmware updates throughout the course of the year.

The new tech will only be available in areas where Instacart is available. Samsung also noted that while its AI Vision Inside can recognize items like fruits and vegetables, “the names and expiration dates of non-recognizable food items must be set manually.”

“AI Vision Inside cannot identify or list any food items in the refrigerator door bins or freezer. The feature recognizes food items based on deep learning models which may be updated periodically to improve accuracy. Updates and applicable features may vary by region and model,” Samsung added.