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Inside Kroger’s OptUp Wellness App

The retailer is harnessing its customer and food nutrition data to provide a personalized resource designed to help consumers make healthier purchase decisions.

Natalie Taylor, Senior Editor

November 16, 2018

7 Slides
Woman using Kroger app
The Kroger Co. is on a mission to make things simpler, and it has the data power to do it.Photographs courtesy of Kroger

About the Author

Natalie Taylor

Senior Editor

Natalie Taylor is senior editor of Winsight Grocery Business, responsible for reporting on the fresh category and West Coast retailer news. After four years in finance and educational publishing, Natalie’s passion for the latest culinary trends led her to the food industry, where she reported as a restaurant secret shopper and ultimately landed in the grocery world. A graduate from Quinnipiac University with a Bachelor of Arts degree in Journalism, Natalie has written for magazines, local newspapers and digital platforms. She loves soup dumplings and long walks down the produce aisle.

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