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Inside Kroger’s OptUp Wellness App
The retailer is harnessing its customer and food nutrition data to provide a personalized resource designed to help consumers make healthier purchase decisions.
7 Slides
![Woman using Kroger app Woman using Kroger app](https://eu-images.contentstack.com/v3/assets/blt58a1f8f560a1ab0e/blta844d5cba20a8319/66867b1d145c124822005ba5/opener-woman-holding-app_1542645819.png?width=1280&auto=webp&quality=95&format=jpg&disable=upscale)
The Kroger Co. is on a mission to make things simpler, and it has the data power to do it.Photographs courtesy of Kroger
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