Instacart launches brands database to better connect grocers and CPGs

Instacart today announced new discovery tools that leverage Instacart’s grocery insights to reimagine how brands showcase their products to retailers.

Instacart’s new digital sell sheets enable emerging brands on the platform to showcase the best of their product catalog to Instacart’s network of over 1,400 retail banners. With Brand Explorer, Instacart’s retail partners can now easily search and discover these sell sheets, connecting with new products and up-and-coming brands directly in the Instacart Platform Portal. This enables retailers to make smarter decisions when looking for new products to stock their shelves, better serving their customers while helping emerging brands grow in-store distribution.

Retail category managers are always on the hunt for brands that are taking on the latest category trends in order to keep their selection fresh and compelling for customers. Powered by Instacart’s first-party data and insights, Brand Explorer now allows retailers to search, discover, and connect with hundreds of innovative emerging brands on the platform. Retailers can:

Instacart’s new sell sheets are designed primarily with emerging brands’ particular challenges in mind, helping them showcase their success, and what sets them apart, in order to grow in-store distribution. Connecting with retail category managers to share insights that prove their products are a strong addition to store shelves is an essential part of the brand growth journey. Instacart’s reimagined sell sheets allow brands to automatically showcase their products – including platform sales data, product information, and key growth insights – directly in Ads Manager.