Kroger ready to expand technology reach

Kroger is looking to add scan-as-you-go technology and other upgrades to store locations.

The Cincinnati-based grocer is partnering with Extreme Networks, Inc. to deploy Wi-Fi 6E access points. Kroger also will be using Extreme Networks’ cloud management services.

Along with scan-as-you-go technology, Kroger also will have inventory location and temperature-sensing applications. Extreme Networks will provide the grocer with a single view of its entire network, making it easier to manage, automate and understand ongoing performance and operations.

Some Michigan Kroger stores are asking customers to embrace technology as well. According to the Detroit Free Press, the grocery titan is ready to deliver its final paper ad to a portion of residences in Michigan.

The digital ad announcement takes up about half of the front page of the latest paper version and features a comic character holding up a smartphone showing an app. The words “Your weekly ad is going digital” dominates the message. Starting May 28, shoppers will have to get their weekly information on prices and deals electronically. Paper ads will still be available at brick-and-mortar locations, and a portion of customers have already received their last paper Kroger ad.

“As The Kroger Co. of Michigan continues to create a simple, convenient grocery shopping experience, we are discontinuing the delivery of our weekly ad in some locations,” The Kroger Co. of Michigan said in a statement. “Customers can still access the same great savings through kroger.com or the Kroger app. Customers can choose to continue receiving the ad at their home by calling 800-576-4377.”

Related:Amazon could look to acquire Kroger, Albertsons stores