Price Chopper Gives Rewards Users More Redemption Options

Price Chopper/Market 32’s AdvantEdge Rewards Program now offers customers the option to use their earned rewards to support local schools, pay down student loans, donate to charity, purchase specialty kitchen products and enter periodic sweepstakes.

This latest expansion was crafted in partnership with Tcc, an international marketing company that specializes in creating currency/rewards programs for supermarkets. The platform, which adds a mobile-based personalized customer experience to the physical, digital and experiential rewards, launched to AdvantEdge Rewards members this month. More new ways for customers to earn and redeem rewards points online through the Tcc partnership and platform solution are expected in the coming months.

“Price Chopper Supermarkets/Market 32 is laser-focused on fulfilling the needs and desires of our customers at every point of engagement. We understand that all shoppers are different, so we created a variety of options to engage and reward more customers,” said Glen Bradley, group VP of marketing for Price Chopper /Market 32. “And because we know our customers appreciate the convenience of accessing and redeeming points whenever and wherever they like, we made the experience fully mobile.”

Price Chopper/Market 32 launched Fuel AdvantEdge in 2006 and through leveraging customer input, expanded the AdvantEdge Rewards program to include food and bonus item buys as well as full order and gift card multipliers. Customers earn a point for every dollar spent shopping in-store and online at Price Chopper/Market 32.

“Price Chopper deserves credit for taking a leadership position in the grocery rewards space. They have their finger on the pulse of consumer trends and recognized that today’s diverse and discerning consumer base demands a broader array of rewards options. So they took action to enhance their program with a user experience and rewards that are even more compelling to customers,” said Dan Dmochowski, president of North America for Amsterdam-based Tcc. “Our goal is to keep the program fresh with new features and rewards options that set a gold standard for the industry.”

Based in Schenectady, N.Y., Price Chopper/Market 32 operates 131 supermarkets in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire.