Save Mart eyes more seamless digital experience

The Save Mart Cos. has enlisted digital retail and media specialist Swiftly to drive omnichannel shopping and CPG advertising revenue.

Save Mart and Swiftly said Wednesday that the Modesto, Calif.-based grocer will leverage the digital platform to create a seamless, personalized customer experience spanning in-store, pickup, delivery and “endless aisle” channels. Overall, The Save Mart Cos. operates 203 stores in California and Nevada under the banners Save Mart, Lucky and Lucky California (supermarkets); FoodMaxx (warehouse grocery stores); and MaxxValue (discount grocery).

In turn, the enhanced digital experience will enable CPG brands to engage with The Save Mart Cos. customers in a personalized and “ultra-targeted” fashion via dynamic ad placements, targeted content, sponsored searches and product recommendations, according to Seattle-based Swiftly. The result: Brands will be able to connect with shoppers in real time as they make their purchase decisions.

Shopper-focused tools on the Swiftly platform include rewards and subscription program functionality; digital circulars, sales and coupons; a cart calculator and mobile checkout; and a digital shopping list.

Swiftly said its platform also offers data analytics to demonstrate the performance of CPGs’ ad and marketing efforts, including closed-loop reporting with measurable SKU-level transactions and ad clicks to provide actionable insights.

“This partnership opens up new opportunities for our company with Swiftly’s digital platform to meet the evolving needs of our customers with more personalized offers to increase their savings,” Rebecca Calvin, chief merchandising officer for The Save Mart Cos., said in a statement. “Partnering with Swiftly will allow us to unlock new revenue streams through enhanced connections between customers and leading national brands.”

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A media network for brick-and-mortar retailers and brands, Swiftly’s platform is designed to facilitate companies’ transition to a digitally driven marketplace while growing sales and boosting customer loyalty. The technology harnesses artificial intelligence to help retailers personalize online and in-store shopping and generate ad dollars, in the process yielding better analytics and higher return on ad spend for brands, Swiftly said. The surge of online shopping during the pandemic, too, has created more opportunities for digital marketing and revenue, the company noted.

“We are excited that our technology platform is helping power The Save Mart Cos., enabling them to create new and meaningful ways to connect with their customers both online and in-store,” commented Henry Kim, co-founder and CEO of Swiftly. “The Save Mart Cos. is a great example of a brick-and-mortar retailer leveraging its customer relationships to unlock new forms of advertising revenue and drive incremental sales.”

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