Webstop Enhances Digital Circular Platform

Webstop has released its latest shopping tool for grocers via its new Digital Circular Plus, which supports the grocery digital solutions provider’s existing lineup of digital circulars, e-newsletters, website development, mobile app, e-commerce, couponing and recipes.

Webstop piloted an early version of Digital Circular Plus in 2018 to a handful of clients covering more than 300 stores. Company officials said analysis of the test pilot produced lower bounce rates, increased site engagement and an increase in page views per site visitor. During the pilot phase, Webstop also analyzed weekly ad traffic between different properties, the results of which showed the weekly ad engaged more effectively than other features.

“We’re not talking about a thumbnail of a can of soup and a price; we’re talking about a complete meal solution with a recipe for that can of soup, a sponsored video on how to create a delicious meal for your family and a digital coupon to supplement the weekly ad savings,” said Shawn Tuckett, VP of sales and client service for the Palm Harbor, Fla.-based Webstop. “This is how modern grocers can continue to tap into the power of the weekly ad and connect with current and future generations of shoppers.”

Embedded video, shopping list integration, recipe recommendations, email sign-up features, product and nutritional info and more are among the highlights of Digital Circular Plus, which Tuckett said are “all intermixed with a powerful digital circular that performs effectively across digital devices.

Digital Circular Plus is slated for its first official release in a 50-store regional retailer this March, with others slated to roll it out in the near future. Pilot participants to date include County Markets (Niemann Foods); Ray’s Food Place (C&K Market); Russ’s Market (B&R Stores); Bartell Drugs and Tops Friendly Markets.

Tuckett said there are a few spots left for retailers to jump aboard the 2019 launch, and invites interested retailers who are attending the 2019 NGA Show to learn more at booth 813.