Brookshire Grocery partners with Spire to better leverage shopper card data

Tyler, Texas (February 17, 2010) - In an effort to enhance their ability to leverage shopper card data, Brookshire Grocery Co. has partnered with analytic services firm, Spire.

Rick Ellis, Senior Vice President - Chief Marketing Officer for Brookshire's, says, "We have partnered with Spire to gain even more insights about our shoppers.  Combining our data with Spire's resources should enable us to better serve our consumers."

Ron Berry, Spire's Retail Practice Leader, commented on the partnership by saying "We are thrilled to add a great retail organization like Brookshire's to our growing network of retailers."

Spire is partnering with a network of regional retailers by providing them with analytic and technical resources that help them significantly improve the insights generated from shopper card data, both inside their organization as well as with their vendor partners.

Spire's Loyalty Panel combines the shopper data from their retail partners to provide significant insights into consumer behavior.  Spire's manufacturer partners have leveraged the Loyalty Panel to identify key consumer trends, evaluation of the consumer impact of various marketing levers (FSI's, CRM programs, Digital Marketing, etc.) as well as collaboration with retail partners using their shopper data and customer segments.