Giant Eagle launches retail media network

How people shop and learn about their next must-have products is constantly evolving. In response, Giant Eagle, Inc., (O'Hara Township, Pa.) today announced the launch of Leap Media Group, an internally-developed retail media network that taps into the retailer’s engagement with more than 4 million households driven by its myPerks loyalty platform. 

Leap allows brands to leverage the insights garnered through the loyalty program to reach consumers during key decision-making moments. 

Based on insights about this audience, which also includes a general reachable audience of 14 million consumers, brands can connect with consumers through an omnichannel experience that spans online properties, apps, and more than 470 stores throughout Western Pennsylvania, North Central Ohio, Northern West Virginia, Maryland, and Indiana as well as external properties.

Leap provides a one-stop shop for engagement in a privacy-conscious way and includes solutions spanning in-store, out-of-home, social, influencer content, traditional and connected TV, and more. It allows brands to place their messages in impactful locations and add personalization, create seasonal programs, and measure impact, all while leveraging Giant Eagle’s portfolio of supermarket, pharmacy, and convenience store shopping experiences.