May 6, 2013: Big Data Seen Creating Value

Big data is creating value for retailers in several ways, but the most important is supporting faster fact-based decisions, according to a report from Brick Meets Click, which surveyed 110 consultants, retailers, wholesalers and others involved with the use of shopper information. About two-thirds of respondents are actively involved in a big data project. The top barriers to retailer use of big data all involve organizational capabilities, not technical constraints, the report found.