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Rosie Expands E-Commerce Partnership with Olean Wholesale Grocery Cooperative

For current and new locations, Rosie will now provide omni-channel marketing support for Olean Wholesale members to maximize their e-commerce programs.

Lindsey Wojcik

January 1, 2018

3 Min Read
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Rosie has expanded its partnership with Olean Wholesale Grocery Cooperative, a cooperative serving independent grocery stores in New York, Pennsylvania and Ohio. After assessing the success of online shopping over the past three years in suburban and rural markets, Olean Wholesale will offer enhanced e-commerce services via Rosie to all of its member retailers.

For current and new locations, Rosie will now provide omni-channel marketing support for Olean Wholesale members to maximize their e-commerce programs. Member stores will have access to digital and strategic guidance through Rosie, including webinar and email development, technical support and marketing strategy to help retailers acquire and retain customers.

“We’ve reviewed the options in the industry and Rosie, time and again, demonstrates that they are the highest value and lowest cost provider of e-commerce solutions for our members,” says Bob Ketchner, chief executive officer, Olean Wholesale Grocery Cooperative. “Our members have been satisfied and very pleased with the level of service, support and quality they’ve received from the entire Rosie organization. We strongly recommend Rosie to any wholesaler looking for a turnkey eCommerce platform that will generate results for their independent members.”

Trumansburg Shur-Save Supermarket is an Olean member retailer that has used Rosie’s e-ommerce program and omni-channel marketing services since 2013. “Rosie provides a fantastic service that is extremely reliable and flexible. Rosie’s experts respond to all our online shopping questions and requirements, no matter how complex or urgent,” says Bret Seafuse, owner of Trumansburg Shur-Save. “We simplified a confusing and unknown eCommerce business model and chose to work with Rosie because they eliminated the risk associated with online shopping. Additionally, Rosie helped us save at least 78 percent of our annual software license budget. We continue to be surprised and delighted by how much value Rosie delivers.”

Based on the recommendation of Trumansburg Shur-Save and other Olean members, Minier Bros. Inc. is an Olean Wholesale member that chose Rosie in July 2016 as its e-commerce provider. According to Paul Minier, president of Minier Bros. Inc. and general manager of Minier’s Supermarket, offering e-commerce is vital to his store remaining a viable option for consumers.

“This gives us an outlet to reach potential demographics we aren’t currently serving to their full potential, including Millennials or working professionals who are looking for convenience-oriented services,” says Minier. “The Rosie app is a remarkable product with a team behind it that’s constantly working to make the service better and more useful for both the end consumer and partnering business. Offering this type of service to our customers will play a major role in ensuring we are a relevant business in the future.”

Olean is Rosie’s longest running wholesale partnership, dating to 2013.

“The Olean Wholesale Grocery Cooperative is leveraging Rosie's competitive e-commerce offering with our digital marketing experience and expertise to provide its members with a strategic advantage in driving the digital customer's path to purchase,” says Nick Nickitas, CEO of Rosie. “Over the past three years, we’re thrilled that we’ve been able to consistently implement successful omni-channel customer engagement to grow revenue and acquire new customers for Olean retailers and deliver delight to their guests."

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