+RED ELIXIR Introduced as Healthy Alternative

RED ELIXIR is a new high-performance functional beverage created as a healthy alternative to increase endurance, optimize performance and elevate power levels naturally.

Developed by Michael Ball, the creative force behind global brands Rock & Republic and Rock Racing, RED is made with red marine algae, a therapeutic superfood known to boost immune systems, and naturally caffeinated by green coffee bean extract, differentiating the drink from other functional beverages in the market.

"We created RED ELIXIR to fill a nutritional void in the marketplace. We're offering consumers a new option that is good for the body, provides natural power and doesn't result in a 'sugar crash'," says Ball.

After a successful test market in 2012, RED ELIXIR officially launched in June 2016 and is available in more than 6,000 stores in 10 states with new retailers and territories currently being added across the country.

RED includes three formulas, Power Elixir, Rescue Elixir and the Power 20 Elixir, all made with 100% natural flavors, no artificial sweeteners or colors. The suggested retail price is $2.99 per can.