Ancient Harvest Debuts POW! Pasta

POW! Pasta, a new sub-brand from Ancient Harvest, has double the protein of traditional pasta – up to 25 grams per 3.5 ounce serving – plus simple, recognizable ingredients.

Each Ancient Harvest POW! Pasta variety is made with a blend of beans or lentils and quinoa, which deliver the plant-based protein. With five varieties of pasta, three flavors of boxed mac & cheese, and two 15-minute, one-pot pasta meals, mealtime for pasta fans will never be the same.

"At Ancient Harvest, we believe food should taste good and fuel your body and we know this is what our consumers want too. When the kids are begging for pasta, Ancient Harvest POW! products are a great solution parents can feel good about feeding their families and enjoying themselves," says, John Becker, CEO of Ancient Harvest. "Ultimately, Ancient Harvest POW! products are about getting more from your pasta."

Ancient Harvest POW! Pastas are naturally gluten-free, contain more fiber and have two times the protein of traditional pasta. They are available in ten varieties, including mac & cheese and pasta meals: Ancient Harvest POW!  Black Bean Elbows; Ancient Harvest POW!  Red Lentil Rotini; Ancient Harvest POW!  Green Lentil Penne; Ancient Harvest POW!  Green Lentil Spaghetti; Ancient Harvest POW!  Red Lentil Linguini; Ancient Harvest POW!  Mac & Cheese Mild Cheddar Elbows; Ancient Harvest POW!  Mac & Cheese Sharp Cheddar Shells; Ancient Harvest POW!  Mac & Cheese White Cheddar Shells; Ancient Harvest POW!  Pasta Meals Cubanitos; Ancient Harvest POW!  Pasta Meals Italiano.

Hitting shelves now, Ancient Harvest POW! Pasta is available at select natural food stores and grocery stores across the country. The suggested retail price is $2.99 for mac & cheese $3.39 for pasta, and $5.89 for pasta meals.