Annie's Expands Mac & Cheese Line with Five New Varieties

Annie's, Inc. has launched five macaroni & cheese varieties: Organic Vegan Shells & Creamy Sauce, Organic Vegan Gluten Free Elbows & Creamy Sauce, two varieties of Mac & Trees Love Your Planet Pasta Shapes with Yummy Cheddar and Four Cheese. "Annie's latest macaroni & cheese offerings are a direct response to ongoing consumer requests from over the years," says John Foraker, president at Annie's. "We know consumers are looking for more variety and specialty diet options like vegan, which currently lack in the category." Annie's new vegan pasta dinners are available in two varieties: Organic Vegan Shells & Creamy Sauce made with organic wheat pasta and Organic Vegan Gluten Free Elbows & Creamy Sauce made with organic rice pasta. Both varieties are made without artificial flavors, synthetic colors or preservatives. They include a vegan sauce made with real pumpkin and sweet potato, supporting an excellent source of vitamin A. Combine with non-dairy milk for a creamy, delicious alternative to imitation cheese sauces common in other vegan meals. Annie's new vegan dinners provide a great tasting option for adults and kids looking for convenience foods that satisfy special diets, say company officials. Both varieties come in a six-ounce box with a suggest retail price of $2.89. Annie's Mac & Trees, featuring Love Your Planet Pasta Shapes including a tree, bicycle, recycle symbol, sun and Earth, is a delicious and fun way for kids to learn about sustainability, officials add. Available in organic and made with organic, both Mac & Trees varieties are made without artificial flavors, synthetic colors or preservatives and provide 11-grams of protein and eight-grams of whole grains. A portion of profits are also donated to support an even greater cause: funding school gardens. Organic Mac & Trees are available in a 5.5-ounce with a suggested retail price of $2.89. Mac & Trees comes in a 5.5-ounce box with a suggested retail price of $2.19. Annie's Four Cheese Macaroni & Cheese, made with organic mini penne pasta and a blend of four cheeses, is a delicious, thick and creamy new option in the macaroni & cheese aisle, say officials. The new variety features eight-grams of whole grains and is made without artificial flavors, synthetic colors or preservatives, and with cheese from cows not treated with rBST. Four Cheese rated as the No. 1 flavor for a new Annie's Mac & Cheese among concepts tested. It offers nine-grams of protein and is available in a 5.5-ounce box with suggested retail price of $2.19.