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BABY GREENS
STRAINED BABY FOOD 2005 2006 % change No organic claim $333M $327M (1.8) Organic claim $84M $95M 13.5 BABY JUICE 2005 2006 % change No organic claim $90.8M $87.2M (4.0) Organic claim $0.075M $1.07M 1,333.9 BABY FOOD JUNIOR 2005 2006 % change No organic claim $201.5M $199.7M (0.9) Organic claim $3.5M $4M 13.5 BABY MILK/MILK FLAVORING 2005 2006 % change No organic claim $2.67B $2.71B 1.9 Organic claim
March 1, 2007
1 Min Read
STRAINED BABY FOOD
| 2005 | 2006 | % change | |
|---|---|---|---|
| No organic claim | $333M | $327M | (1.8) |
| Organic claim | $84M | $95M | 13.5 |
BABY JUICE
| 2005 | 2006 | % change | |
|---|---|---|---|
| No organic claim | $90.8M | $87.2M | (4.0) |
| Organic claim | $0.075M | $1.07M | 1,333.9 |
BABY FOOD JUNIOR
| 2005 | 2006 | % change | |
|---|---|---|---|
| No organic claim | $201.5M | $199.7M | (0.9) |
| Organic claim | $3.5M | $4M | 13.5 |
BABY MILK/MILK FLAVORING
| 2005 | 2006 | % change | |
|---|---|---|---|
| No organic claim | $2.67B | $2.71B | 1.9 |
| Organic claim | $2M | $2.9M | 43.6 |
BABY CEREAL/BISCUITS
| 2005 | 2006 | % change | |
|---|---|---|---|
| No organic claim | $201M | $204M | 1.1 |
| Organic claim | $2.9M | $5.9M | 99.5 |
BABY FOOD TOTAL
| 2005 | 2006 | % change | |
|---|---|---|---|
| No organic claim | $3.49B | $3.53B | 1.2 |
| Organic claim | $92M | $109M | 18 |
All sales figures rounded up; classification based on package claims, not ingredient lists.
Includes only UPC-coded foods and beverages sold through combined food/drug/mass channels, excluding Wal-Mart.
SOURCE: ACNielsen LabelTrends
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