Brio Ice Cream to Reveal New Packaging and Product Upgrades at Natural Products Expo West

Brio Ice Cream will introduce new product upgrades and new packaging throughout its product line this spring.

Brio will upgrade its entire product line to feature organic whole milk from pasture-raised cows and probiotic cultures specifically developed for ice cream products. While Brio will still be available in 14-ounce pints and 3.6-ounce single serves, the single serve products will now include a built-in spoon for added convenience. Four packs of the single serves will also be introduced this spring.

"Love ice cream? Brio loves you back!" will be the central theme of new packaging and a new promotional campaign that will also be launched this spring for Brio.

Brio’s new packaging is energetic, modern, clean and colorful, say company officials. The new packaging conveys that Brio has 50 percent less fat, 35 percent fewer calories, delivers balanced omega 3-6-9s and is also antioxidant rich. Brio's new packaging was created by Gauger & Associates of San Francisco.

"Think of Brio's founders, twin brothers Arnie and Ron Koss, as the 'other ice cream guys' from Vermont," says Anne Rillero, marketing and public relations director at Brio. "Back when Ben and Jerry were creating their ice cream in Vermont, Ron and Arnie were also hard at work in the very same state, launching Earth's Best Baby Foods, the nation’s first organic baby food. Arnie and Ron went on to create Brio, a healthier alternative to super premium ice cream."

"Arnie and I carried our passion for producing healthier and innovative foods into a mission to produce a genuine better-for-you ice cream," says Ron Koss, who led the product development efforts. "To create Brio, we put together a team that included former Ben & Jerry's flavor developers, plus dietitians and nutritionists." 

The talents of the product development team led to some surprising discoveries, which included new ways to reduce the saturated fat and cholesterol without sacrificing richness, flavor and creaminess. In addition, the team discovered how to combine natural sweeteners to create a low glycemic product, and to incorporate 24 essential micronutrients without impacting the rich, natural flavors. 

Brio is available in five different flavors, all of which are flavored naturally with Madagascar vanilla, organic sea-salt caramel, dark cocoa, real coffee, ripe strawberries and Alphonso mango. There are no artificial flavors, colors or sweeteners in Brio, nor are sugar alcohols, monk fruit, stevia, or high fructose corn syrup. 

Brio was launched in 2014 with test marketing in Hawaii and limited U.S. regions through 2015. The product is now available nationally, and is distributed through UNFI, KeHE, DPI and Nature's Best.

Brio will showcase the new packing at the Natural Products Expo West Show booth 5535, which will be March 10-12 in Anaheim, Calif.