Celestial Seasonings Launches Coffeehouse-Style Tea Beverages

Celestial Seasonings, a brand of The Hain Celestial Group, Inc., has launched several new lines of coffeehouse-style beverages featuring the goodness of tea plus on-trend flavors like Dirty Chai and Matcha Green. The brand's new Celestial Lattes are available in both ready-to-drink bottles and concentrated formats, while new Celestial Teahouse Chai Teas are offered in traditional tea bags. "Consumer demand is growing for coffeehouse-style beverages that provide the benefits of tea without sacrificing exciting new flavors," says Tom Arcuri, vice president of sales and marketing at Celestial Seasonings, Inc. "We're excited to provide tea drinkers with the bold, indulgent flavors that they crave in the convenient formats they prefer." Celestial Lattes are inspired by the "secret menus" of the world's best coffeehouses, where discerning consumers can request customized blends, company officials add. These barista-style beverages are offered in ready-to-drink 9.5-ounce bottles and as concentrates that allow consumers to customize their lattes with their choice of milk or any non-dairy alternative. Celestial Lattes are available in four on-trend flavors:

Celestial Teahouse Chai Teas combine the bold, coffeehouse-style flavors that tea consumers increasingly demand with the convenience and portability of bagged teas. Based upon a traditional masala chai recipe, Teahouse Chai Teas are available in both on-trend flavors and classic chai varieties:

Celestial Lattes and Celestial Teahouse Chai Teas feature the new Celestial Seasonings logo and the brand's updated packaging look and feel, which will be extended to the rest of the Celestial Seasonings product portfolio later this year.