Chloe's Soft Serve Fruit Pops Hit Shelves Nationwide

Chloe's Soft Serve Fruit, a frozen treat made from only real fruit, filtered water and a touch of organic cane sugar, has launched its first mass retail offering, Chloe's Soft Serve Fruit Pops, nationwide. To spread awareness of the brand and new product, Chloe's Soft Serve Fruit Co. will take the Pops on the road this spring and summer in a colorfully branded sampling van. The Chloe's van along with its Pops carts, bikes and team of Brand Ambassadors will make stops in Texas, California and Georgia dispensing free Pops. Chloe's Soft Serve Fruit Pops offer intense, delicious flavor thanks to the high fruit content in each pop. Available in five varieties–Dark Chocolate, Pineapple, Mango, Raspberry and Strawberry—Chloe's Soft Serve Fruit Pops are a guilt-free alternative to high fat ice cream or frozen yogurt made with artificial ingredients, according to company officials. At only 60 calories and with just 13-15 grams of sugar each, the Pops are free of preservatives, additives, high fructose corn syrup and stabilizers. In addition, Chloe's Soft Serve Fruit Pops are free of dairy, gluten, fat, and the eight major allergens and are vegan and kosher pareve. "This is not your traditional frozen treat. Our pops taste of real fruit, have a creamy consistency and a slow drip factor due to the high fruit content and absence of stabilizers, all of which are unique in the market," says Chloe Epstein, president and co-founder of Chloe's Soft Serve Fruit Co. "Two years after we opened up shop in New York City, we discovered that our soft serve fruit mix was just as delicious frozen on a stick as it was in a cup. Now, with distribution at major retailers and in food service nationwide, we're delighted that people can enjoy our frozen innovation on a wider scale." Chloe's Soft Serve Fruit Pops are now available in more than 2,000 grocery stores nationwide including HEB, Kroger, Fresh & Easy Markets, Mrs. Greens Markets, Bay Area Whole Foods, Wegmans and at the Chloe's Soft Serve Fruit Store in New York City's Union Square, as well as online through Fresh Direct in early June. Pops are available for the MSRP of $3.99 - $4.99 for a box of four. Consumers can enjoy free samples of Chloe's Soft Serve Fruit Pops and some branded summer giveaway items as the company hits the road this month. Find the Chloe's Soft Serve Fruit Co. van (#ChloesCoast2Coast) at: Run Houston!, University of Houston-Clear Lake in Houston on May 31; LASC Live @ PRIDE, LA Sporting Club in West Hollywood, Calif., on June 14; Pints for Park at Parkside Piedmont, Orpheus Brewery Parkside Partners in Atlanta on June 16; and Peachtree Hills Park Family Fun Day in Atlanta on June 20.