Chobani Greek Yogurt Portfolio Expansion Builds On Success Of Afternoon Snacks

Chobani, an American Greek Yogurt brand, has introduced three new Chobani Flip products as part of its largest portfolio expansion, building on the tremendous success of offering better options throughout the day. One of the fastest-growing platforms in the dairy category, Chobani Flip, is the company's offer for a better afternoon snack, combining creamy Greek Yogurt with real, natural ingredients to mix in. After record-breaking success in the first-half of 2015, Chobani is introducing Peanut Butter Dream, Coffee Break Bliss and a Limited Batch Strawberry Summer Crisp, for a taste of the season served in an iconic red cup. The new products were inspired by creations crafted at the Chobani SoHo cafe in New York. "This year we've really pushed the flavor boundaries of Greek Yogurt as we continue making products that give our fans better options throughout the day, and we've been especially blown away by the love for our Flip products," says Peter McGuinness, chief marketing officer at Chobani. "In the first half of this year, Flip has become one of the biggest successes in dairy since we sold our first cup of Chobani, and our new creations are absolutely delicious, delivering a thoughtful snack made with only natural ingredients." Kai Sacher, vice president, global research and development for Chobani, adds: "These are some of our most exciting flavors yet, using real ingredients and unique flavor combinations to continue to rethink how people can enjoy Greek Yogurt. It's a testament to our mission to give more people—from toddlers' pouches to afternoon snacks to evening dessert—more ways to enjoy food made with only natural ingredients." Building on the success of its Limited Batch portfolio, which taps into unexpected, fruits and ingredients, Chobani is launching Limited Batch Plum and bringing back popular Chobani Watermelon, both available through August. In addition to new flavors, shoppers will also find an updated look with the reveal of new packaging across the portfolio that highlights core attributes of each product, such as "Only Natural, Non-GMO Ingredients" and "40% Less Sugar Than Regular Fruit Yogurt" on traditional Chobani products and "75% Less Sugar Than Regular Fruit Yogurt" on cups of Chobani Simply 100. No matter what the flavor, each and every cup of Chobani Greek Yogurt is made with fresh milk from cows not treated with rBST and does not contains artificial sweeteners, preservatives or flavors. The newest additions to the Chobani family include: Chobani Kids Greek Yogurt Pouches Featuring Disney's Doc McStuffins. Chobani Kids Pouches will have a new look—Strawberry and Vanilla Chocolate Dust Pouches will now feature Disney Junior's Doc McStuffins on packaging. With 25% less sugar and twice the protein than the leading kids' yogurt, Kids Pouches are a delicious and nutritious snack in partnership with The Walt Disney Company's Magic of Healthy Living Initiative, say company officials. Limited Batch Plum has real slices of plum and the return of limited batch Watermelon are now on shelves through August 2015. The newest products celebrate the best flavors of the moment using only real fruit and natural ingredients. Three new flavors join the Chobani Flip family—a collection of sweet snacks that pair delicious Greek Yogurt with natural mix-ins:

Chobani Simply 100, a range of delicious naturally sweetened Greek Yogurt full of flavor and satisfaction for 100 calories, now includes Mango Passion Fruit. The first and only 100-calorie yogurt made with only natural ingredients, Simply 100 provides an excellent source of protein and fiber – 100 calories worth counting. Chobani Simply 100 Key Lime is also now available in a 4-pack. Chobani Greek Yogurt Coffee brings to life the flavor of real coffee. Chobani Greek Yogurt Mixed Berry is a blend of creamy Greek Yogurt with the prefect mix of fresh blueberries, strawberries, raspberries and blackberries—using only real fruit, only natural ingredients, and no artificial preservatives or flavors. Chobani's take on oatmeal made with delicious Greek Yogurt, welcomes two new flavors—Chobani Oats Raisin Brown Sugar and Chobani Oats Peach—to the convenient, protein-packed Chobani Greek Yogurt Oats family, each offering a delicious and hearty blend of Greek Yogurt, gluten-free grains and real fruit. With 10 grams of protein, 10 grams of whole grains and a good source of fiber in each serving, Oats is a convenient way to fuel your morning, officials add. Chobani Kids Greek Yogurt Tubes are a nutritious snack made with only natural ingredients blended with creamy yogurt in fun flavors kids love with five- grams of protein and 25% less sugar than the leading kids' tubes, say officials. Parents can now find Kids Tubes in its newest flavor, Mixed Berry. The newest flavor is now available for Chobani Indulgent Greek Yogurt, the brand's first dessert product launched last year: Cherry and Dark Chocolate. Made with only natural ingredients, the richest dark chocolate and creamiest yogurt, the new Indulgent is so decadent and silky, people will remember to save room for dessert.