Erewhon Debuts Granola and Expands Cold Cereal Line

Erewhon added four new items to its roster of gluten free certified, organic and non-GMO products. The offerings include two new cereals—Harvest Medley and Cinnamon Crispy Brown Rice— and the brand’s first granola varieties—Simply Vanilla Granola and Cranberry Chia Granola.

Like all Erewhon cold cereals, the new offerings give the consumer the freedom to eat with confidence, as the products deliver trusted ingredients and are free from common food allergens such as gluten, soy, dairy, and nuts. The Cinnamon Crispy Brown Rice is a new twist on the brand’s popular puffed brown rice cereals, and the Harvest Medley is a hearty mix of crispy superfoods including Sorghum, Brown Rice, and Quinoa.

The granolas, Simply Vanilla and Cranberry Chia, feature gluten free, organic oats, and brown rice clusters infused with hints of either vanilla or cranberry and chia that deliver a delicious combination of flavors, five grams of protein, and four grams of fiber in each serving. The new additions continue Erewhon’s legacy of delivering trusted organic, free from products for consumers that wish to avoid many common food allergens.

“At Erewhon, we work diligently to produce products that consumers can feel good about eating,” says Attune Foods, LLC director of marketing, Rob Goluba. “The brand’s heritage is rooted in providing great tasting, gluten free and ‘free from’ products that our consumers can trust. We are thrilled to offer consumers new flavors and offerings with these four additions to the Erewhon roster.”

The Harvest Medley cereal, Cinnamon Crispy Brown Rice cereal, Simply Vanilla Granola, and Cranberry Chia Granola are now stocked on shelves nationwide for a suggested retail price of $4.99.