First Bai5 Lemonade set to Squeeze the Competition

A classic summertime favorite joins the bai5 family of Antioxidant Infusions. Just in time for autumn outdoor fun, BAI Brands, LLC introduces its first lemonade, bai5 Limu Lemonade, a 5-calorie lemonade that delivers the antioxidant benefits of coffeefruit plus the 35 milligrams of natural caffeine. According to Symphony/IRI Group, a leading market research firm, consumer demand for lemonade drove sales of single serving bottles of the beverage to $154 million in 2012, up 11.3 percent from 2010. Low-calorie, low-sugar Limu Lemonade, the eighth Antioxidant Infusion in the bai5 line-up, is poised to take its fair share of the burgeoning lemonade market with its 100% natural drink. “We’ve proven we do low-calorie better than anyone,” says Ben Weiss, Founder of BAI Brands, LLC and creator of bai5 Antioxidant Infusions. “There are functional lemonades on the market but they carry a higher calorie count. We’ve achieved 5-calories with great taste in a segment of the market that’s exploding.” The newest bai5 is sweetened with Organic Stevia and all-natural Erythritol, which together measure as only one gram of sugar. In addition to being low-glycemic, Limu Lemonade is Kosher, vegan, gluten- and soy-free. The tantalizing drinks are made with all-natural lemon juice and infused with coffeefruit extract. Since each BPA-free bottle is aseptically filled, the antioxidant properties of the coffeefruit in Limu Lemonade remain potent. "Lemonade has always been the go-to beverage for refreshment. Now there is a great tasting lemonade that hydrates and provides antioxidant benefits,” says Mr. Weiss.