FitPro REAL Milk at Natural Products Expo West

FitPro REAL Milk Protein, the all-natural, gluten-free, lactose-free and low calorie protein drink with no added hormones, will be an exhibitor at the upcoming Natural Products Expo West trade show. Expo West takes place at the Anaheim Convention Center on March 7 – 9, 2014. FitPro will be located at booth #5281 in Hall E where founder and CEO, Brad Kloss, will be present throughout the show. FitPro REAL Milk Protein is minimally processed and has a three-to-one protein to carbohydrate ratio, company officials say. There are two variations of the product: FitPro Daily, which can be used as an everyday snack and FitPro Plus which can be used as a meal replacement for athletes and trainers. Both come in chocolate or vanilla flavors. FitPro Daily has 26 grams of protein and 160 calories and FitPro Plus boasts the same ratio with 40 grams of protein and 250 calories. The REAL milk protein found in FitPro starts out as liquid as the process begins with REAL grade-A milk from American farms, company officials say. Next, the milk goes through a filtration process that removes the lactose sugars and leaves behind concentrated liquid whey and casein proteins. The entire process goes from cow to carton in just four days, they add. Developed by a Dairy Animal Nutritionist, FitPro protein shakes bear the REAL Seal. Since 1977, the REAL Seal has been used to differentiate REAL dairy products made from U.S. cow’s milk without imitations or substitutes. “Over the years, I grew frustrated with the lack of convenient, high-quality protein products available,” says Kloss. “It seemed that most were either heavily processed, loaded with fats and sugars, or a combination of the two. I knew there had to be a better way, so I drew from my dairy experience to develop FitPro.”