Happy Tree Launches Maple Water Cold-Brew Coffee

Happy Tree, makers of cold pressed/HPP maple water, has introduced its ready-to-drink coffee brewed in only maple water. Happy Tree's Maple Water Cold-Brew starts with early-season organic and non-GMO verified maple water, organic fair-trade certified coffee beans is added, and then it is cold-brewed to create a black coffee with the naturally occurring nutrients and sweetness of maple water.

"In less than two years, the maple water category has grown from a curiosity to a must-have for every natural-channel grocer," says Ari Tolwin, co-founder and CEO.  "Maple water offers a unique springtime fountain-of-youth role in nature, with a compelling taste, nutrient and low-calorie profile. Our Maple Water Cold-Brew is a natural progression of the beauty and possibility of this amazing natural resource."

Happy Tree's Maple Water Cold-Brew is launching with Pop-In@Nordstrom and select natural-channel retailers across the U.S., with distribution by UNFI, KEHE and Gourmet Guru. Pop-In@Nordstrom is an ongoing series of themed pop-up shops, each uniquely curated and housed in specially-designed spaces to encourage interaction and engagement.

"A unique product calls for a unique launch," Tolwin says. "Our Cold-Brew is special, and we wanted to do something different, while still showing appreciation and support for the natural-channel partners such as Whole Foods who have helped build our brand. We are excited to work with Nordstrom because they are a fantastic retailer—and have the ideal consumer overlap to enhance and support our natural-channel grocery partners."