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Healthy Choice Adds to Simply Café Steamers Line

Lindsey Wojcik

January 1, 2018

2 Min Read
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HealthyChoice logo in a gray background | HealthyChoiceHealthy Choice, a brand of ConAgra Foods, Inc., has introduced a line of frozen meals made with all-natural protein and no artificial ingredients. The Simply varieties are an extension of the brand's Café Steamers line, meals that feature a special steaming basket to unlock freshness consumers can see and taste. With eight varieties, Simply Café Steamers offer various natural proteins, low carb options and unique flavors combinations. "Our consumers are always looking for healthy yet delicious meal options, and they're showing a growing interest in foods with real, simpler ingredients," says Kat Hrabovsky, senior brand manager. "Simply Café Steamers deliver the taste, texture and flavor benefits of steaming, but with 100 percent natural protein, and absolutely no artificial ingredients." Healthy Choice Simply Cafe Steamers are made with 100 percent natural protein and no artificial ingredients. Hrabovsky also adds that the Simply line is being supported by a national, integrated marketing campaign that focuses on how the magic of steam transforms simple ingredients into vibrant and crisp vegetables, juicy 100 percent natural proteins and perfectly cooked grains in just four minutes or less. The Healthy Choice Simply Café Steamers line contains eight meals, four classic and four low-carb meals, all with less than 310 calories and more than 18 grams of 100 percent natural protein. The classic varieties include: Meatball Marinara, Chicken Fried Rice, Lemon Herb Chicken and Chicken Pasta Primavera. In addition, Simply offers four meals that contain more than 22 grams of 100 percent natural protein and offer less than 14 grams of net carbs. "We are constantly listening to our customers and strive to provide new options that satisfy their needs," says Hrabovsky. "Our consumers want higher protein and lower carb options for their healthy living goals, which is why we created these four Simply options." The low-carb varieties include: Grilled Chicken & Broccoli Alfredo, Chicken & Vegetable Stir Fry, Southwestern Style Chicken and Grilled Chicken Pesto & Vegetables. All Healthy Choice Simply Café Steamers are available in the freezer aisle at grocery stores nationwide for the suggested retail price of $3.29.

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