House Foods America Teams up with DreamWorks Animation’s The Croods

Start Your Next Family Adventure with Tofu

 House Foods America, a national tofu producer, has joined forces for its latest promotional campaign with The Croods, the newest 3D animated film from DreamWorks Animation, in theaters on March 22. The alliance will allow House Foods America to feature The Croods’ characters in promotion of its tofu product line as well as limited time inclusion on packaging.  This is not the first time House Foods has worked with DreamWorks Animation; past collaborations include Kung Fu Panda 2 and Madagascar 3: Europe’s Most Wanted. House Foods’ The Croods campaign begins March 1, 2013 and will run through April 30, 2013.   The promotion includes:

“After several previously successful partnerships, House Foods America is thrilled to be partnering again with DreamWorks Animation,” said Yoko Difrancia, public relations and advertising manager of House Foods America. “Our promotion is geared towards creating lifelong tofu fans and raising tofu awareness through fun characters through family-friendly films like The Croods.” The Croods tells the story of the world’s first family road trip.  When their cave is destroyed, the Crood family must embark on a comedy adventure into strange and spectacular territory in search of a new home.  As if patriarch Grug didn't already have enough to handle, it goes from bad to worse when they encounter an imaginative nomad named Guy.  With Guy's help the Croods conquer their fear of the outside world and discover that they have exactly what it takes to survive – each other.