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How Meijer Met the Home Fitness Demand

To bolster supply and address the 300% increase in demand it saw across its stores for fitness equipment, the Midwest retailer embarked on a local partnership to manufacture hand weights for its Meijer Active brand.

Kristina Hurtig, Senior Editor, Winsight Grocery Business

January 27, 2021

5 Slides
shopper dumbells
Shopping for dumbellsPhotographs courtesy of Meijer

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About the Author

Kristina Hurtig

Senior Editor, Winsight Grocery Business

Kristina Hurtig is senior editor of Winsight Grocery Business. Kristina has been an editor in the retail trade industry for the past five years, with experience covering both the grocery and convenience-store industries. 

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