Ips Snacks Packs Whey Protein Into Crunchy Chip Line

Ips Snacks has introduced Ips Chips, made with whey protein. The formula is gluten-free, made with non-GMO corn and has half the fat of standard chips, say company officials. 

Ips Chips are available in four varieties: Sea Salt & Pepper, While Cheddar, BBQ and Cinnamon. Sea Salt & Pepper take on the filling and familiar taste of household staple chips. White Cheddar offers the taste of sweet and salty. BBQ features a sweet hint of brown sugar, while Cinnamon satisfies dessert cravings.

“We are so proud of the new taste profile of our chips,” says Ips Snacks CEO, Adam Kamenstein. “We recognize that cravings are satisfied first by the taste-buds, and we’re thrilled that Ips Chips are full of satisfying flavor. The satiating whey protein makes these snacks good for the body and mind.”

Each serving offers 6-grams or more of whey protein. Ips Chips are for gym enthusiasts, working professionals, yoga instructors, college students and everyone looking for satisfying snack, officials add.