Kettle Brand Unveils Uprooted Chip Line

Kettle Brand, a maker of extra crunchy and flavored kettle-cooked potato chips, is expanding its expertise to a new crop of root vegetables: sweet potatoes, beets and parsnips. The new line, Kettle Brand Uprooted, features real sliced vegetables, lightly seasoned with oil and sea salt.

Kettle Brand Uprooted will be available in two varieties:
Sweet Potatoes, Beets and Parsnips: A from-the-earth sweet potato, beet and parsnip medley sliced thick and lightly sprinkled with sea salt, which brings out the sweetness of root vegetables.
Sweet Potatoes: Thick-sliced, sweet potatoes are cooked and seasoned with sea salt.

“After 30 years of perfecting our chip-making skills with potatoes, we were ready to try our hand at a new crop and create a vegetable chip that offered the unparalleled flavor we’re known for,” says Marc McCullagh, senior brand manager for Kettle Brand. “We think we’ve done just that with our Uprooted line, which offers the great taste of root vegetables, seasoned with sea salt to bring out their natural flavors.”

Like all Kettle Brand snacks, the line of Uprooted vegetable chips reflects the brand’s “Natural Promise,”to make every product with clean, non-GMO ingredients, without trans fats or preservatives.”

The line will hit grocery store shelves nationwide beginning in January for the suggested retail price of $3.69 per 6-ounce bag.