KonaRed’s Coffeeberry Coffee Fruit Provides Cognitive Health Benefits

KonaRed Corp., manufacturers of Antioxidant Juices and nutritional supplements from the exclusive and highly effective Hawaiian CoffeeBerry, coffee fruit from Kona, Hawaii, announced that its partner FutureCeuticals, was featured in the article, “Cognitive health appeals to all demographics” published in the February 16, 2015 edition of Beverage Industry. The article cites that the coffee fruit extract that is used in KonaRed’s beverages and supplement powders has been reported to increase serum levels of certain proteins linked to mood and memory, and may provide cognitive health benefits that appeal to all demographics. The article spotlights that Alzheimer’s disease- and dementia-related payments came to $214 billion in 2014, and focuses on cognitive health and CoffeeBerry coffee fruits’ potential role in brain health. An excerpt from the article states: “In the case of CoffeeBerry coffee fruit extract, we discovered that it has a unique capacity to increase serum levels of brain-derived neurotropic factor (BDNF), which is a key neuro-protein involved in cognition, mood and other key neuro-processes. We chose to focus on cognition and mood, given the enormous public interest in cognitive and mental health at all age levels. Baby boomers frequently cite cognitive health as their No. 1 concern, and younger people are motivated to take action now to help ensure a higher quality of life as they age.” KonaRed’s CEO Shaun Roberts stated, “It's great that Beverage Industry took an interest in CoffeeBerry coffee fruit. In addition to supporting healthy cognition, clarity, mood, focus that are crucial to everyone regardless of age, CoffeeBerry coffee fruit also delivers beneficial antioxidative qualities and phytonutrients that may promote other wellness qualities such as increased energy and healthy immune response. This superfruit forms a key component of our functional beverages and wellness products and provides exciting value to the consumer.”