Sponsored By

LIVE Beverage Launches Drinking Vinegars

Each 12-ounce glass bottle contains two tablespoons of raw, unprocessed apple cider and coconut vinegars.

Rebekah Marcarelli, Senior Editor

January 1, 2018

1 Min Read
Supermarket News logo in a gray background | Supermarket News

 LIVE Beverages, an Austin-based company known for its LIVE Soda brand of kombuchas, is continuing to build its brand beyond kombucha – extending new product offerings into the emerging drinking vinegar category. LIVE’s Sparkling Drinking Vinegars are available in Tart Cherry, Concord Grape, Pomegranate & Elderberry, and Blueberry & Ginger.

Each 12-ounce glass bottle contains two tablespoons of raw, unprocessed apple cider and coconut vinegars and is blended with organic fruit juice and water. 

“I started LIVE Beverages for my dad, who has always been a self-proclaimed soda addict. Instead of taking away his soda, I created a kombucha substitute that tasted like cola,” says Trevor Ross, CEO, founder and head brewer of LIVE Beverages. “We’ve grown since then, but our passion for making great-tasting, better-for-you beverages hasn’t changed a bit.” 

About the Author

Rebekah Marcarelli

Senior Editor

Rebekah Marcarelli comes to the grocery world after spending several years immersed in digital media. A graduate of Purchase College, Rebekah held internships in the magazine, digital news and local television news fields. In her spare time, Rebekah spends way too much time at the grocery store deciding what to make for dinner.

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like