Loblaw Promotes Healthy Eating With New PL Products

BRAMPTON, Ontario — Loblaw Cos. is launching a healthy eating campaign on Feb. 22 that will promote new President’s Choice private-label products.

The retailer’s Loblaws, Atlantic Superstore and Real Canadian Superstore banners will take part in the Bring Healthier Home campaign.

New healthy items featured in stores include a bulgur and quinoa side, seven-grain melba toast, cannellini bean crisps and wild Hoki fish. Stores will also promote other healthy President’s Choice items.

"Research shows that eighty-five percent of Canadian families use mealtime as an opportunity to teach their children about healthier eating," Tina Stewart, Loblaw registered dietitian, said in a statement. "Getting your family to make more nutritious choices can be tricky which is why we created some new and easy ways to incorporate healthier eating into breakfast, lunch and dinner."

Suggested Categories	More from Supermarketnews
Top 75 Retailers & Wholesalers Top 50 Small Chains & Independents Top 25 Global Retailers 2012 Power 50 SN Photo Galleries	Laws & Regulations Sustainability Supplier News Financial Performance Community Service