Mi Pueblo Launches In-Store Healthy Living Community Program

Mi Pueblo, the Hispanic grocery chain in Northern California, has launched Salud y Belleza, a healthy living community program for shoppers and employees, spearheaded by nutrition expert Lisa Antillón. Starting in February, Antillón will share healthy recipes, tips,and advice through Mi Pueblo’s website, social media channels and the “Asi es Mi Pueblo” radio show.

Aware of the fact that heart disease and diabetes are also two of the leading causes of death among the Hispanic community, Mi Pueblo launched the Salud y Belleza program in an effort to increase awareness among the community and provide healthier and accessible alternatives.  

With more than 25 years of experience designing health workshops and educating people on how to lead a healthier lifestyle, Antillón seeks to help Mi Pueblo shoppers and employees identify low-cost, realistic, yet high-impact actions to improve their family’s health and wellness. The program will include inexpensive, better-for-you recipes, health advice, and beauty and skin care tips using natural products and produce found in the supermarket. Additionally, Mi Pueblo will host fun and informative in-store workshops across its 19 stores to provide shoppers resources and advice to live a healthier lifestyle.

“Our goal is to improve the health and wellness of Bay Area residents by providing them the necessary tools and resources to care for their family and loved ones,” says Javier Ramirez, president and CEO of Mi Pueblo. “Mi Pueblo’s priority is to serve the community and create a positive impact on our customers’ lives. We are very excited to partner with Lisa Antillón to improve the health and well-being of our esteemed customers and employees.”

Mi Pueblo is the first Hispanic supermarket chain to launch a health-focused program in Northern California. The company kicked offed the program, with its first in-store health workshop on Feb. 13.