Oldways Launches Mediterranean Foods Alliance

BOSTON — Oldways, a nonprofit food issues think tank based here, announced its Mediterranean Foods Alliance yesterday. The MFA is an expansion of Oldways’ education programs about the Mediterranean Diet. The alliance is made up of companies that make or import Mediterranean products, as well as trade associations with education programs about these products. Its objective is to improve consumer health by increasing awareness and consumption of Mediterranean foods. Initial MFA tools and programs include the launch of the Med Mark Mediterranean Food Alliance website, which includes an interactive Med Diet Pyramid and a recipe library. The alliance will also offer “Cart to Kitchen Med Store Tours,” which will serve as a guide for stocking a Med Diet pantry at home. “This recent surge of new studies reinforcing the benefits of the Mediterranean Diet persuaded us that it’s time to gather health and nutrition leaders for a high-level conference to synthesize all this new information,” said K. Dun Gifford, founder and president of Oldways, in a statement. “The conference, slated for November, is a bookend to the 15th anniversary year of the Med Diet Pyramid, which we’re kicking off with the MFA launch. The results from this important conference will help us reach even more consumers about the very palatable range of health-promoting Mediterranean products.”

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