PB Crave Unveils New Peanut Butter Flavors with a Twist

PB Crave, a natural peanut butter company, unveiled its blends to peanut butter lovers nationwide. With an unexpected twist on a classic snack, PB Crave introduces natural premium ingredients such as white chocolate, raspberries and wild honey to create, "a magical mix of deliciousness," company officials say. PB Crave’s new flavors include Cookie Nookie, Razzle Dazzle, Coco Bananas and Choco Choco peanut butter. On a mission to revamp traditional peanut butter, officials add, PB Crave has added a variety of flavors into the mix. The Cookie Nookie incorporates a combination of milk chocolate chips with natural cookie dough flavor. For a dizzying blend, the Razzle Dazzle is made with red raspberry, white chocolate and rich darkness. The Coco Bananas features a tropical blend of bananas, cocoa honey and chunks of chocolate. For a double dose of chocolate, the Choco Choco is made with semi-sweet and dark Belgian chocolate. PB Crave’s natural and nutty line is gluten- and cholesterol-free, made with wild honey and fresh-farm peanuts. “We wanted to create a product that would revolutionize the traditional peanut butter category,” says Curt Riess, founder of PB Crave. “Our team has developed four innovative peanut butter flavors that are artisan-crafted from quality ingredients and proven practices. Our goal is to never stop striving for more and to make a long lasting impression on our consumers with our healthy unique recipes.” In addition to creating  peanut butter flavors, PB Crave is committed to making a difference in the world by donating 2 percent of the profits of every PB Crave jar to Project Peanut Butter, a non-profit organization that aims to treat 2 million malnourished children by 2015, officials say.