ProYo Will Debut Updated Frozen Yogurt Packaging at Natural Products Expo West

ProYo will debut new packaging and branding for its frozen yogurt products at Natural Products Expo West 2016, which will be held March 11-13 in Anaheim, Calif. The new look answers millennials’ demand for brands with a vibrant personality and convenient, on-the-go packaging, say company officials. While the outside will evolve, the ingredients, flavors and nutritional benefits of ProYo Frozen Yogurt will remain the same.  

“While our flavors and protein-packed nutrition will blow your mind, we’re always looking for ways to improve our product so that our consumers can easily fit ProYo into their daily lives,” says Carey. “We carefully listened to feedback from our fans and retail partners and are pumped to showcase our new brand and packaging that make eating an awesome, high-protein food even easier.”

The new branding and packaging features a new trademark and logo that not only hints at the original innovation behind the brand, but also speaks to the company’s future by de-emphasizing the "yo," as ProYo plans to expand beyond yogurt-based products into new categories, officials add. The new packaging emphasizes the products' premium ingredients, taste and nutrition. 

ProYo Frozen Yogurt is available in four flavors, including Premium Dutch Chocolate, Premium Blueberry Pomegranate, Premium Vanilla Bean and Premium Banana Vanilla. Made with cultured probiotic yogurt, each serving of ProYo includes 20-grams of protein, a daily serving of probiotics, only 140-calories and two-grams of fat, and is a good source of fiber. All ingredients are also certified gluten-free, soy-free, non-GMO and diabetic-friendly.

ProYo can now be purchased in three-pack cartons with a suggested retail price of $6.99. Soon single-serving cups or tubes with a suggested retail price of $2.49 will be available. The single-serving tubes, which will debut at Expo West, feature the new logo and branding, are perfect for immediate enjoyment and base for a smoothie, officials add. 

ProYo Frozen Yogurt is available in the Western U.S. at retailers such as Whole Foods Market, Safeway, Von’s/Pavillions, Gelsons, Bristol Farms, Mother’s Market, and on military bases nationwide and in Europe. Through a recent addition of an executive management team and a partnership agreement with Natural/Specialty Sales, a division of Acosta, ProYo is quickly expanding across the U.S., with exciting new retail partners including Shaws in New England and Harmons Grocery in Utah. Shoppers can find ProYo Frozen Yogurt in the freezer aisle merchandised next to novelty products or in the smoothie door section.