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Riviana Foods Inc. Adds Globally-Inspired Minute Rice Varieties

Lindsey Wojcik

January 1, 2018

4 Min Read
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Riviana Foods Inc. rice company has launched two new globally-inspired aromatic products to the Minute Rice family: Minute Thai Jasmine Rice and Minute Basmati Rice. Minute Rice products are developed to provide ease and convenience for consumers, and now, the two latest products bring the brand's trademark quality to the growing number of consumers looking for authentic, international flavors, company official say. Minute Thai Jasmine Rice is an aromatic long grain rice from the high plateaus of Thailand. For centuries, Jasmine Rice was cultivated for the royalty of the kingdom of Siam. When cooked, this fluffy, white rice has a sweet—yet subtle—buttery flavor and fragrant aroma, all very pleasing to the palate. Minute Thai Jasmine Rice uses only the finest Thai Hom Mali variety, which boasts an internationally renowned reputation for its superior quality and aroma. The taste of this rice goes perfectly with both Asian and traditional dishes. Minute Basmati Rice, an aromatic long grain rice, is grown in the foothills of the Himalayas. It is known as the prince of rice because of its fragrance and distinctive, delicate and nutty flavor. The grains of Basmati Rice are long and slender when cooked and stay separate and fluffy once prepared. This rice is the perfect accompaniment for Asian, Middle Eastern and traditional dishes. "We've listened to our customers and are thrilled to be able to offer them these two new products, which combine the same great quality and convenience that they've come to expect from Minute Rice with the distinct flavors and textures from the aromatic varieties," says Paul Galvani, senior vice president of marketing at U.S, Riviana Foods Inc. "Jasmine and Basmati Rice are two of the most popular globally-inspired types of rice, and we hope that by offering them, our customers will be able to create even more versatile and unique recipes to share with their families, or plus up their families' favorite dishes." The new Minute Thai Jasmine Rice and Minute Basmati Rice, which are extensions of the brand's flagship line, are packaged in pre-portioned bags for additional convenience. Gluten-free and with a cook time of 10 minutes, Minute Thai Jasmine Rice and Minute Basmati Rice are available in select stores located in Massachusetts, Connecticut, Rhode Island, Vermont, New Hampshire, Maine and New York. The Riviana test kitchen developed an assortment of internationally-inspired recipes featuring the two new Minute aromatic products, showcasing inventive and deliciously satisfying ways to incorporate rice into different meal occasions. From quick salads to rice puddings and side dishes, there are a variety of Minute Rice recipes to appease consumers' global appetite. Sweet and Spicy Apricot Chicken with Minute Thai Jasmine Rice (Makes 4 servings) Sweet and Spicy Apricot Chicken with the new Minute Thai Jasmine Rice (PRNewsFoto/Riviana Foods Inc.) logo in a gray background | Sweet and Spicy Apricot Chicken with the new Minute Thai Jasmine Rice (PRNewsFoto/Riviana Foods Inc.) Ingredients:

  • 2 bags Minute Thai Jasmine Rice

  • 2 Tbsps olive oil, divided

  • 2 boneless skinless chicken breasts, cut into small strips

  • 1/4 tsp salt

  • 1/4 tsp ground black pepper

  • 1 pkg (16 oz.) broccoli slaw

  • 1/2 cup carrots, cut in matchstick strips

  • 2 Tbsps light soy sauce

  • 1 tsp ground ginger

  • 1 tsp cayenne pepper

  • 1/2 tsp red pepper flakes (optional)

  • 3/4 cup apricot preserves

  • 1/2 cup water

Cooking Directions

  • Prepare rice according to package directions.

  • Heat 1 tablespoon oil in large skillet over medium heat. Lightly season chicken with salt and pepper and add to pan. Stir frequently to break up chicken and cook until completely done, about 5 minutes. Drain and set aside. Turn heat to medium-high and add remaining oil. Add broccoli slaw and carrots; saute for about 3 minutes. Push vegetables aside and add soy sauce, spices, preserves and water to skillet. Stir in chicken, bring to boil and simmer to heat through.

  • Place rice in serving dish, make large well in center and pour chicken mixture into well.

Summer Corn and Rice Salad with Minute Basmati Rice (Makes 4 servings) Summer Corn and Rice Salad with the new Minute Basmati Rice (PRNewsFoto/Riviana Foods Inc.) logo in a gray background | Summer Corn and Rice Salad with the new Minute Basmati Rice (PRNewsFoto/Riviana Foods Inc.) Ingredients:

  • 1 bag Minute Basmati Rice

  • 1/2 cup vinaigrette dressing

  • 1/2 cup minced fresh basil

  • 1 cup frozen corn, thawed

  • 2 Roma tomatoes, seeded and chopped

  • 1/2 cup red onion, diced

  • 2 green onions, chopped

  • salt and ground black pepper, to taste

Cooking Directions

  • Prepare rice according to package directions. Cool.

  • In a medium bowl, combine dressing, basil, corn, tomatoes, and red and green onions.

  • Fold in rice.

  • Serve room temperature or chilled.

  • Stir in ideas: add diced fresh mango, ground cumin, or grated fresh ginger (optional)

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