Simple Mills Launches Almond Flour Crackers

Following the success of its natural baking mixes, Simple Mills is extending its reach beyond the baking aisle with a line of almond flour crackers. Each variety—including Fine Ground Sea Salt, Rosemary & Sea Salt, Sundried Tomato & Basil and Farmhouse Cheddar—is Non-GMO Project Verified, certified gluten-free, paleo-friendly, and made with clean, whole food ingredients with no grain, soy, or artificial flavors or fillers. 

The base flour of the line is a proprietary blend of almonds, sunflower seeds and flax seeds. The combination yields a higher vitamin and mineral content than many competitive products as well as a lower carbohydrate count and glycemic index. 

Each 4.25-ounce box will carry a suggested retail price of $4.99. The line will hit store shelves this spring, with national distribution commitments already secured from Whole Foods and Sprouts.

Simple Mills’ Artisan Bread, Pizza Dough, Vanilla Cake, Chocolate Chip Cookies, Pancake/Waffle, and Banana, Pumpkin and Chocolate Muffin baking mixes are distributed in both natural and conventional groceries, including Whole Foods, Earth Fare, Wegmans, Albertsons/Safeway, Raley’s, Mariano’s and Hy-Vee, as well as online retailers such as Amazon, Thrive and Vitacost.

All Simple Mills recipes are developed by founder and CEO Katlin Smith, who has earned multiple awards for her business model and strict focus on simple, whole foods products.